You will require a broad base of technical knowledge in order to be successful in SEO. Basically, you’ll need to understand the inner-workings of search engines, the structure of websites and how they are created as well as the strategies necessary in order to positively affect the rankings of websites. Additionally, you will require business knowledge so that you can effectively communicate with clients on why they should do SEO and how it is a good investment for their business.
Next, you’ll also need to be proficient at data analysis so that you can easily understand and use tools like Google Analytics to determine the performance of a website in the SERPs. You’ll also need to know how to use Microsoft Excel as well as have the ability to solve various problems that occur during Google algorithm changes.
While working in SEO, you will also find yourself doing project management, especially when dealing with clients. You need to effectively manage your client’s expectations since there are many clients who will expect top rankings from the moment you start working on their SEO.
In addition to having good SEO knowledge, you will also need to learn a couple other skills that will prove quite useful. EMR Recruitment share some skills that will be invaluable in your marketing career. These include:
Pay Per Click: PPC Ads are another way to get a website to the top of Google and other search engines. However, this is done through paying for these ads as oppose to organically achieving them. You should definitely know how PPC advertising works as well as the other types of paid advertising available.
Creation of Content: Google has always made it known that high quality content is what website rankings are based upon. They rank content that is interesting and highly useful to their users. As a result, you should be very knowledgeable about content creation and be able to advise your clients on how to create quality content that the search engines will love.
Social Media: Social media marketing is very important and should be complementary to SEO. You can share web content on various platforms in order to get links and views. So, make sure that you understand how social media works.
PR: This is another very essential field to understand since it will help you to promote your client’s website and content. It will also help you to get more links for your client. You will need to know how to get in contact with various sites and news outlets to secure PR links.
Programming: It is not necessary to become an expert at programming in order to be successful with SEO. However, it certainly does help and will improve your understanding of website development. If you have some programming knowledge, it will undoubtedly help you to effectively communicate with the web development teams of your clients and ensure that they implement certain technical changes that are necessary for SEO success.