When we speak, video has become an integral part of our daily life, we are not joking. We watch online videos every day on our computers, phones, and even smart TVs. According to Youtube, the number of hours people spend watching videos has grown by 60% over the year!
Text-only websites are outdated, and not just us: Google The world’s # 1 search engine prioritizes video content. 53 times more likely to appear on your first page than a text-based website. According to Cisco Trend Analysis, video will account for 79% of all internet traffic by 2018, up from the current 66%. The business needs to be ready as the online video boom is not going to slow down anytime soon.
In keeping with this phenomenon, animated explainer videos have become the icing on the cake for any internet marketing strategy. Every day, more and more companies (both big brands and startups) are using videos in their marketing campaigns thanks to their brilliant conversion rates and click-through rates, as well as many other marketing benefits.
Explain ninja – animated video production. These are specialists in their field, from whom you can safely order high-quality work. If suddenly you decide to add a little zest to your site, then you know who to turn to.
What is an Explainer Video?
The Explainer Video is a short video that introduces a business idea through a visually animated story. If an image is worth a thousand words, a video is worth millions by providing entertainment tools that en able visitors to better understand your products or services.
All types of explainer videos are available, from simple whiteboard videos to complex 3D animations.
Why do explanatory videos make a difference in an inbound marketing campaign?
Let’s follow the usual steps of inbound marketing to see how an Explainer Video can boost your marketing efforts using some real-world data:
Explainer Videos Drive Visitors to Your Site
One of the main challenges for most online businesses is how to attract new online visitors to their sites, in other words, how to rank on the front pages of Google. We know that videos or video pages are much more likely to land on the first page of search results compared to text pages. Simply put, they are easier to digest and share, making them ideal content for improving your overall ranking.
Videos are not such a secret weapon for SEO (search engine optimization). Google’s philosophy has long been to find the most useful and engaging online content for them, and they recognize that search engines love videos that can entertain and educate. This is why Google judiciously awards websites with video content, ranking them higher.
The search engine views video as one of the most interesting forms of online content and strives to satisfy its users by often showing the video first in search results.
Another benefit of explainer marketing videos is their ability to share. Videos are the easiest online content to grow on social media, and are 12 times more likely to post than links and text combined. Twitter users post 700 videos every minute, and over 100 hours of video are uploaded to Youtube at the same time.
According to Facebook, over 50% of people who return to Facebook every day in the US watch at least one video a day, and 76% of people in the US who use Facebook say they tend to find the videos they watch on Facebook. If you host an explainer video on your site, your ability to be found and spread by your target audience is greatly improved by using the video.
But wait, that’s not all.
Explainer videos turn visitors into leads
Okay, now that you’ve increased your visits with an explainer video, how can you turn those visitors into leads? Explainer videos allow your brand to deliver perfect hearing every time. And time is the key element. The average attention span of a person on a regular text website is about 8 seconds, which is very short! To get your visitors interested, you need to get your message across quickly and efficiently. It’s not just about attracting them, it’s also about making sure they stay long enough to understand your business proposal.
An explanatory video posted at the top of the landing page increases the number of visits. from the initial 8 seconds to 2 minutes on average. That’s 1500% more engagement! And this time is enough for the video to convey your message and motivate your audience to take action.
Using an effective call to action in your video can entice visitors to subscribe to a newsletter, sign up for a free trial, request a consultation, or download an ebook. Videos turn visitors into qualified leads.
Therefore, buy explainer video now!