Generating leads and securing sales is an essential skill in business. If your brand is struggling to make a large profit, it could be due to a poor advertising strategy. If you believe your marketing tactics are preventing your company from reaching its potential, it might be time to make a change. Boost your annual sales by reading the following advice on how to secure many new customers.
Direct Mail Advertising
Many modern businesses focus much of their attention online and fail to embrace various effective online tactics, such as direct mail advertising. If you want to reach your target audience across various neighborhoods, direct mail advertising is a smart, affordable option. It could increase your customer base, brand engagement, and, most importantly, your annual sales.
A Customer Referral Program
A customer referral program will encourage your current customers to spread the good word about your brand. If you provide them with a perk for recommending your business to a friend or family member, they will be more likely to point a loved one in your company’s direction.
Don’t forget to promote the customer referral program, too. For example, after a customer has purchased and received a product, send them a follow-up email asking for a referral. State the many perks of the program and provide a referral link in the email to increase engagement.
New Customer Discounts
Encourage a web visitor to choose your brand over a competitor by providing a new customer discount. For example, you could provide them with a 10% off coupon, a free trial, or a free subscription for their first order. It is a clever way to lure them through your door, and you can then send targeted marketing messages to secure their repeat custom.
Partner with Complementary Businesses
Partnering with businesses that have a similar customer base and values could be an intelligent business decision. Connect with non-competitors to identify tactics that could help both brands tap into each other’s customer base and increase annual sales.
For example, if you run a health food brand, you could team up with a local gym or a personal trainer to recommend each other’s services to your customers. Entice them by providing fantastic deals and discounts, which will increase both companies’ annual sales and brand awareness.
A Bring-a-Friend Deal
If you run a restaurant or bar, a bring-a-friend deal could help you secure many new regulars. The 2 for 1 offer will result in many new people walking through your doors, which could help you attract loyal clientele and generate greater sales in the long term.
Encourage customers to buy more in-store or online by creating attractive product bundles for a special price. It is a fantastic way to increase an order total and encourage customers to sample products they might never have tried. Be sure to advertise the product bundles across your brand’s website to increase the likelihood of visitors adding them to their cart.
When you need to secure new customers, make sure to try out the above tactics for the best results.